Customizing your WordPress site means to make such a website which would suit your needs and taste.

 
 

It may consist of:

 

Applying prefered Theme settings. Any WordPress Theme has many different settings, like a color scheme, font, sidebar positioning, display of widgets and so on. On the screenshot below you can see WordPress Dashboard including some Divi Theme options from Elegant Themes.

Plugins installation and customization. Plugins of WordPress is such scripts or collections of files that give additional functionality to a website. For example you may want a more SEO friendly site. To that end you may download and install a special plugin, “WordPress SEO by Yoast” for example. Though installation and configuration of this and resemble plugins need a certain knowledge in a certain processes (like use of permalinks, metadata, keywords, title, h1,h2,h3 tags, FTP client and much, much more).

Making some CSS tweaks on your WordPress website for more aesthetic look, better user experience and functionality. Adding photos, icons, fonts etc. Making all elements responsive, i.e. look pretty on all devices – iphone, ipad, android.

Making substantial changes to your site to meet your needs. Though it takes more time and resources.

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