✔ Plugins installation and customization. WordPress Plugins are such scripts or collections of files that give additional functionality to a website. For example you may want a more SEO friendly site. To that end you can download and install a special plugin, “WordPress SEO by Yoast” for example. Though installation and configuration of this and resemble plugins require certain knowledge (like use of permalinks, metadata, keywords, title, h1,h2,h3 tags, FTP client and much, much more).